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 TORRANCE, Calif., July 30, 2009 — Toyota Motor Sales
(TMS),
U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP)
today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ
Cruiser off-road sport utility vehicle (SUV), Highlander mid-size
SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models
will begin arriving at dealerships in August, with the exception of
Highlander (September).
The 2010 FJ Cruiser, the most capable off-road SUV in the Toyota
line-up, will feature several upgrades, including dual VVT-i and
roller rocker arms on the 4.0-liter V6, which add 19 horsepower and
a one mpg increase. Minor suspension changes reduce the turning
radius by more than a foot, and a new Army Green exterior color is
offered. The base MSRP for FJ Cruiser will range from $23,680 for
the 2WD automatic to $25,270 for the 4WD automatic, an increase of
$360, or 1.4 to 1.5 percent.
The RAV4, the first ever car-based SUV originally introduced in
1996, receives minor styling enhancements for 2010, including
chrome-accented interior appointments on the limited model. The MSRP
remains unchanged for 2010 RAV4. RAV4 models will carry a base MSRP
that ranges from $21,500 for the base model 2WD four-cylinder to
$27,810 for the 4WD Limited V6.
The 2010 Highlander gas model, which will be assembled at Toyota
Motor Manufacturing, Indiana (TMMI) beginning in October, will have
an available backup monitor on the multi-informational display for
the Base grade V6, and a power tilt/slide moonroof for the Base
grade four-cylinder. Highlander Hybrid carries over unchanged for
2010. The MSRP for the 2010 Highlander gas and hybrid models remains
unchanged except for the Highlander Sport, which adds a
stainless-steel exhaust tip and will increase $50. The base MSRP for
the 2010 Highlander ranges from $25,705 for the base four-cylinder
2WD to $41,020 for the Limited 4WD hybrid model.
Avalon, Toyota’s flagship passenger car since 1995, continues to set
the standard for performance, luxury, and value in its class. For
2010, Avalon adds rear-passenger auto up/down windows and one new
exterior color, Sandy Beach Metallic. The base MSRP for the 2010
Avalon ranges from $27,945 for the XL to $35,285 for the Limited, an
increase of $100, or 0.3 to 0.4 percent.
Tacoma, the best-selling compact pickup truck in the U.S., will
carry over unchanged except for an enhancement to the front
cup-holder functionality, and it will not receive a price increase
for the 2010 model year. Tacoma’s base MSRP ranges from $15,170 for
the Regular Cab with a five-speed manual transmission to $27,075 for
the V6 4×4 Double Cab Long Bed with a five-speed automatic
transmission.
Yaris will receive standard Vehicle Stability Control (VSC) and
Traction Control (TRAC) in 2010, equipping all Yaris models with
Toyota’s Star Safety SystemTM that also includes Anti-lock Braking
System (ABS), Electric Brake-force Distribution (EBD) and Brake
Assist. Yaris is the only vehicle in its segment to offer this set
of safety features as standard equipment. With all of these
enhancements, Yaris base MSRP will increase only $150 and will range
from $12,355 for the three-door model with manual transmission, to
$13,915 for the four-door sedan with an automatic transmission, an
increase of 1.1-1.2 percent.
Base MSRPs do not include a delivery, processing, and handling (DPH)
fee of $750 for passenger cars and $800 for light trucks. The DPH
fee for vehicles distributed by Southeast Toyota (SET) and Gulf
States Toyota (GST) may vary.
Toyota FJ
Cruiser
FJ Cruiser Product Reviews
FJ
Cruiser Overview
FJ Cruiser Capacities
FJ Cruiser Dimensions
FJ Cruiser Engine and Drivetrain
Specifications
FJ Cruiser Suspension
Lifts
Toyota FJ Cruiser Photo
Gallery
FJ Cruiser Tires
2007 FJ Cruiser Press Release & Specifications
2007 FJ Cruiser Reviews
FJ Cruiser
Suspension Lifts
ALL-PRO
OFFROAD Suspension Lifts
Rough Country
Suspension Lifts
Donahoe FJ Cruiser
Suspension Lift
Revtek FJ Cruiser
Suspension Lift
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