GOODYEAR PRESS RELEASE about the Goodyear Fierce Attitude M/T:

New Fierce Tire Takes on Mud with an 'Attitude'

AKRON, Ohio, August 21, 2009 - When tackling a challenge, some say "attitude is everything." The marketing team at Fierce Tires couldn't agree more. 

The new Fierce Attitude M/T is a tire that offers "intense mud performance with looks to match," according to Barry Petrea, Fierce brand general manager.

Available now, the Fierce Attitude M/T hits the road with an initial phase of 11 popular light-truck and off-road sizes, with two of the sizes offering a unique raised white letter sidewall. The size lineup includes 16-18" rim diameters, with potential applications on the Ford F-150, Hummer H3, Jeep Wrangler Rubicon, Toyota FJ Cruiser, Chevrolet CK Series and more.

Across the tread of the Fierce Attitude M/T, large lugs and stepped shoulder blocks help to deliver intense traction in mud terrain, and a high-void tread design allows for enhanced self-cleaning. On the sidewall of the tire is a "barbed wire" design for a radical appearance, and a rim protector helps guard wheels from accidental curb damage.

Find more details about the new Fierce Attitude M/T by visiting www.fiercetires.com At this site, consumers will find information related to the product features, a list of sizes, a retailer locator and related tire selection advice.

Goodyear Fierce Attitude MT in these sizes:

LT305/70R16 (E)
LT225/75R16 (E)
LT245/75R16 (E)
LT265/75R16 (E)
LT285/75R16 (E)
LT315/75R16 (E)
LT235/85R16 (E)
LT265/70R17 (E)
LT325/65R18 (E)
LT275/70R18 (E)
35X12.50R17 LT (D)

Manufacturer Contact Info:

Goodyear, Dept. OR
	1144 E. Market St. Akron, Ohio 44316-0001 Phone:  1-330-796-2944
	www.goodyear.com