DICK CEPEK PERFORMANCE TIRES & WHEELS RECEIVES PRODUCT EXCELLENCE AWARD FROM FORD MOTOR COMPANY FOR THE 2008 FORD SUPER DUTY PROJECT VEHICLE UNVEILED AT SEMA SHOW, LAS VEGAS, 2007

STOW, OH – November 1, 2007 – Dick Cepek Performance Tires & Wheels has been selected by Ford Motor Company to receive the 2007 Product Excellence award for their 2008 F-250 Super Duty Project Vehicle – Project CRUSHER – unveiled at SEMA Show, Las Vegas, 2007.

“Project CRUSHER achieves a level of excellence that provides a benchmark for other organizations”, said Hermann Salenbauch, Director, Ford Advanced Product Creation/SVT. “We were very impressed with this project and the dedication of the Dick Cepek team to the Ford Project Vehicle Program”.

This distinguished award has been created to recognize excellence in product development and overall project vehicle execution. Award hopefuls are evaluated by members of the Ford Product Development team, and are measured according to the following criteria: New Product Development, Vehicle Appearance, Marketability/Fit with the Brand, Use of Aftermarket Parts and Accessories, and Display. Dick Cepek Tires & Wheels was one of only five companies that were selected to receive an award in this category.

Project CRUSHER featured the new 38.5x14.50R20 Dick Cepek CRUSHER Radials and the new 20x12 Dick Cepek DC-1 Black wheels. The vehicle also featured amazing products from the following sponsors: FabTech Motorsports, Banks Power, Sony X-Plod, AMP Research, West Coast Customs, Alsa Corp., RoadWire, Line-X, Roll-N-Lock, RBP Grilles, Mag-Hytech, X-Treme Toyz, Atlas Springs.

“We want to sincerely thank Ford Motor Company for this honor, and all of our sponsors, without whom this project could not have been completed,” said Don Sneddon, Advertising Manager, Dick Cepek Performance Tires & Wheels. “This was truly a team effort, and a great experience.”

2008 F-250 Super Duty Project Vehicle – Project CRUSHER

Manufacturer Info:  

Founded in 1963 by off-road enthusiast Dick Cepek and acquired in 2000 by Mickey Thompson Performance Tires and Wheels, the Dick Cepek Brand has always taken great pride in providing quality on and off-road products for truck, S.U.V., and 4x4 owners. From it's humble beginnings as a means for Dick to supply his family, friends, and fellow off-road enthusiasts with tires that would take them off the highway and into the great outdoors, to today's high tech tire manufacturing facilities around the country, Dick Cepek's mission is still carried out today by helping thousands of customers to enjoy products that enhance their vehicle and provide off road capability to those that need it. Dick Cepek Mud Country Radial tires are marketed through Cooper's Mickey Thompson division.   Cooper Tire & Rubber Company is a global company specializing in the design, manufacture and sales of passenger car, light truck, medium truck, motorcycle and racing tires, as well as tread rubber and related equipment for the retread industry. With headquarters in Findlay, Ohio, Cooper Tire has 39 manufacturing, sales, distribution, technical and design facilities around the world.
Corporate and Tire Headquarters
Dick Cepek® Tires & Wheels EAST: 4600 PROSPER DRIVE STOW, OH 44224 U.S.A. PHONE (330) 928-9092 FAX (330) 928-0503 tech@dickcepek.com WEST: 1900 COMPTON AVE. SUITE 101 CORONA, CA 92881 U.S.A. PHONE (951) 817-0101 FAX (951) 817-0199	Cooper Tire - Findlay, Ohio Pro Competition Tire Company 701 Lima Avenue Findlay, OH 45840 Mailing Address: P.O. Box 550 Findlay, OH 45839-0550 USA Consumer Relations: 1-800-854-6288 www.dickcepek.com