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Maker of the “World's Toughest Off-Road Tires,” BFGoodrich
Tires, in conjunction with Tread Lightly and United Four Wheel
Drive Associations (UFWDA), announced today the launch of its
Outstanding Trails program. The Outstanding Trails program
highlights some of the best off-road trails in the country and
is dedicated to the responsible use and preservation of these
off-road trails and will aid in the effort to keep these
trails sustainable.
“Last year, more than 50 million people sought adventure through
recreational off-road driving; the sport is exploding in popularity,”
said Kaz Holley, brand director for BFGoodrich Tires. “Each one of the
trails highlighted in this program is amazing, and embodies the very
best in off-roading. BFGoodrich tires and these Outstanding Trails are
very similar in nature – both are tough and both are fun to drive on.”
The program identifies five of North America's best trails. From
desolate desert stretches to towering peaks and rolling hillsides,
these trails are unique in toughness and beauty.
After a careful selection process, five of North America's
“outstanding” off-road trails were nominated for uniqueness, terrain
type and enthusiast following. Black Bear Pass, near Ouray, Colorado,
is a picturesque trail nestled in the San Juan Mountains. Pyeatt Draw,
a scenic and exciting trail situated in Payson, Arizona. Hell's
Revenge, with its slick sandstone slopes brings adventure to thrill
seekers in Moab, Utah. Historic Naches Pass, also known as the
Longmire Wagon Train, takes off road drivers over the Cascade
Mountains in Naches, Washington.
Last, but not least, Upper Tellico OHV Area, Trail #4, located in the
Natahala National Forest, is located in North Carolina where
Tennessee, South Carolina and Georgia meet.
Both Tread Lightly and UFWDA are non-profit organizations dedicated
to responsible and ethical outdoor recreation. BFGoodrich Tires
collaborated with these two groups to select the finest North American
trails, and will continue to work with these organizations ensure
their sustainability.
As a part of the program, which runs from May through October,
BFGoodrich Tires will host several events at designated trails to
highlight the uniqueness of each location as well as to educate off-roaders
on the responsible use of each trail. BFGoodrich Tires will also give
a grant to a selected off-road club to help with the costs associated
with trail's conservation.
Tread Lightly!® is a national nonprofit organization whose mission
is to empower generations to enjoy the outdoors responsibly. Tread
Lightly!'s strategic educational message, along with its training and
restoration initiatives are designed to instill an ethic of
responsibility in outdoor enthusiasts and the industries that serve
them. The program is long-term in scope with a goal to balance the
needs of the people who enjoy outdoor recreation with the needs of the
environment. The federal government recognizes this by acknowledging
Tread Lightly! as a sole-source service provider of education and
training on how to be environmentally and socially responsible while
using motorized and mechanized vehicles in off-highway settings.
United Four Wheel Drive Associations (UFWDA) is the world's leading
representative of all-brand four wheel-drive enthusiasts. UFWDA
benefits, developed and tested true over the past 30 years, include
four wheel drive safety and awareness education; user ethics programs
such as adopt-a-road, conservation volunteer, and volunteer trail
patrol; assistance with new club formation; education seminars to aid
four wheelers through complex state and federal programs affecting
trail access; internet forums designed to connect members globally and
instantaneously; and unrestrained member access to its full-time
legislative advocate and nationally-recognized attorney working
exclusively for four wheel drive enthusiasts to protect access and
prevent road and trail closures. For more information on the UFWDA log
on to www.ufwda.org or call toll free 1-800-44-UFWDA (800-448-3932).
BFGoodrich® Tires combines technological expertise with vast
motorsports experience, delivering a high-performance tire for every
type of vehicle from ultra-high performance tuner vehicles, sports
cars and SUVs to the hottest sport trucks, pickups and rock-crawling
rigs in the world. For more than 30 years, BFGoodrich Tires has used
motorsports as a proving ground.
Success on the street begins with winning on the track and
BFGoodrich Tires is involved in every type of racing, including oval,
sports car, drag, desert, rally (Dakar and WRC) and extreme
rock-crawling. With 20 consecutive Baja 1000 wins, the most wins in
rock-crawling history, and an unmatched record on pavement, BFGoodrich
Tires has proven the only records it breaks are its own. Visit
BFGoodrich Tires online at
www.bfgoodrichtires.com .
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LOS ANGELES – April 5, 2006
Media Contacts:
Mark Burd
864-458-5115
Mark.burd @ us.michelin.com
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